FWIW, the FTC is getting really interested in influencer marketing. Also from Bloomberg: https://www.bloomberg.com/news/articles/2016-08-05/ftc-to-crack-down-on

FWIW, the FTC is getting really interested in influencer marketing. Also from Bloomberg: https://www.bloomberg.com/news/articles/2016-08-05/ftc-to-crack-down-on-paid-celebrity-posts-that-aren-t-clear-ads https://www.bloomberg.com/news/articles/2016-08-05/ftc-to-cr... Or ask your favorite search engine about FTC influencer marketing.