I was viewing this as a positive situation for Apple. They had lots of free advertising, and I actually thought the 'lost phone' was on purpose to generate buz

I was viewing this as a positive situation for Apple. They had lots of free advertising, and I actually thought the 'lost phone' was on purpose to generate buzz. Nonetheless, entering into the homes of journalists to find out information about a stolen phone is bad publicity for Apple, and they should have considered the incident over after the phone was returned.