So we run a price comparison engine, and I occasionally get support emails from visitors who bought a product from one of our retail stores listed, and request

So we run a price comparison engine, and I occasionally get support emails from visitors who bought a product from one of our retail stores listed, and request help from me (ie want tracking or something) Nobody has ever NOT understood the situation when I tell them that we're just a deals site and to contact the store instead. On occasion I've had to intervene on their behalf with a store and get things expedited. Stores always oblige because I'm the traffic source. I of course have a brand to promote, and curl doesn't really need to do that. But when someone's in dire straights looking for anyone to help, I help at all costs. Because I've been on the other end of that support email and it sucks when you can't get a hold of any human.