I don't think any discussion of "misguided promotional offers" is complete without a mention of Hoover's "free flight" fiasco: * http://news.bbc.co.uk/2/hi/bus

I don't think any discussion of "misguided promotional offers" is complete without a mention of Hoover's "free flight" fiasco: * http://news.bbc.co.uk/2/hi/business/3704669.stm http://news.bbc.co.uk/2/hi/business/3704669.stm Worth reading if you have a minute and are not familiar with it. The story beggars belief.