I totally agree, without an actual means of measurement of "how much better" these multipliers seem to be useless. Also, often it is one or two key features tha

I totally agree, without an actual means of measurement of "how much better" these multipliers seem to be useless. Also, often it is one or two key features that distinguishes one product from another. For me, Gmail's "how much better" was the better storage and the fact that conversations are organized better.