Shameless plug, since I recently wrote it: https://medium.com/the-craftsman/the-whoa-how-did-you-do-that-f56dc105227c#.5epmt21fo https://medium.com/the-craftsma

Shameless plug, since I recently wrote it: https://medium.com/the-craftsman/the-whoa-how-did-you-do-that-f56dc105227c#.5epmt21fo https://medium.com/the-craftsman/the-whoa-how-did-you-do-tha... Basically, don't forget the human in human computer interaction/UI/UX. It's very easy to come out of the academic perspective on UI/UX design designing exclusively to efficiency formulas and words in a glossary. Keep the user, the human, and their context in mind.