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Unrelated point, but this sort of evolution is expensive--you often have to throw away software and marketing efforts, and all you got in return was some knowle
by tigerthink 16y ago
Unrelated point, but this sort of evolution is expensive--you often have to throw away software and marketing efforts, and all you got in return was some knowledge about what users want. Might not it be possible to figure out more about what users want by thinking harder/interviewing them and avoid this waste?
- theBobMcCormick 16y agoMaybe. I don't think the idea is to avoid getting it right the first time. :-) I think the point is not to be afraid to evolve if you find out you didn't get it right initially.
- tigerthink 16y agoOf course.
- sinzone 16y agoI mean, you probably don't need to throw away all the software, but just a part of that, you have to modify that not to delete everything. About Marketing, I don't think that spend money in ads and stuff like that is a good idea. I prefer unconventional and cheaper ways to attract your early adopters, or at least at the beginning, (during first months). Only once you have found your first users, you have to find a way to scale the ROI with the lowest marketing investment, but again, I prefer unconventional stuff. Like Airbnb has made Obama and McCain cereal boxes to buzz the company name, and at that time they have found "already" their market.