> The recurring billing business model is a dark pattern, is anti-consumer, and will eventually get in trouble with the FTC. The Adore.me scam (and a few other

> The recurring billing business model is a dark pattern, is anti-consumer, and will eventually get in trouble with the FTC. The Adore.me scam (and a few others) that you refer to are about signing people up for recurring billing without their knowledge. A customer buys an item from an online shop, which is expected to be a one-off transaction. But there is a well-hidden checkbox in the checkout flow to sign up for a "discount club" of some sort with a monthly fee. These are hidden on purpose, and hopefully will get banned. But there is nothing wrong or dark about having recurring billing for a subscription service in general, as long as it is obvious that you are signing up for a monthly plan for something useful.