the conversation with the imgur ceo was my favorite part of this piece. for those interested: > GIFV is not actually a distinct file format, but it is an MP4 o

the conversation with the imgur ceo was my favorite part of this piece. for those interested: > GIFV is not actually a distinct file format, but it is an MP4 or WebM video that is presented via a HTML 5 video element or an Adobe Flash element with options set so as to make it work similarly to an animated GIF (i.e. endless loop with no video controls visible > http://fileformats.archiveteam.org/wiki/GIFV http://fileformats.archiveteam.org/wiki/GIFV