Another good Behavioral Economics book: Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman I liked it a lot better than Predict

Another good Behavioral Economics book: Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman I liked it a lot better than Predictably Irrational.