I am going by how they market it, not by how you use it. If company makes market claim "x", which is ridiculous and I criticize that claim, someone then saying

I am going by how they market it, not by how you use it. If company makes market claim "x", which is ridiculous and I criticize that claim, someone then saying that he personally hasn't bought it because of claim "x" does not make my point invalid at all. 1) We differ there, I can well get all of my calories from normal food without being annoyed by eating. 2) But it's marketed as complete food replacement, not as a simple nutritional supplement. Though I don't fancy the supplement industry either. 3) I think it's stupid to consider this time as waste instead of time well spent. I had rice with fresh salmon today: Wash rice, put it in the rice cooker with 1 1/2 parts of water and some salt - wait 15 minutes (you can do whatever you want there) - use a non-stick pan, some olive oil, fry the salmon, use some spices, in between you can start cleaning up whatever kitchen equipment you have used - 5 minutes later rice is cooked, salmon finished, arrange it on a plate, some soy sauce and Wasabi on the side. Total time of work maybe... 8 minutes? Total time to clean up... 2? Total time to eat (quick eater)... 5?! And that's a pretty decent dish I think, I have my go to foods too, when I really can't be bothered. I can easily have a banana, an apple, eat some peanuts (100 grams have 620 calories, important and healthy fats, 25 grams of protein), can make some hard boiled eggs (can make them in the morning, eat them during the day), I can just take some bread, butter, tomatoes, and salt, sit in front of the computer watching something and eat during that. Takes no time really, and in the end you don't have much to clean. Food allows for creativity, be creative. Have we all forgotten how to deal with real food?! I hate to go to the store to buy, what I can I buy in bulk, sometimes I buy things frozen (it's often incredibly healthy food, when immediately frozen the nutritional value is great) and when I really can't avoid making an effort, it's not a waste considering what I get out of it. 4) Standards for food production are higher, I can touch it, I can see it, I can ask where it's from. Not sure where you have been buying your food. A banana I eat is not the product of a badly regulated industry, where hobbyists create mixtures of their liking. 5) It's the same point you made with 2) 6) It's an argument I have encountered multiple times, and it's also something I remember from the early days of Soylent. "It only costs x dollars a day and is all you need" (see my intro) 7) You mean "revolutionary"? It's not revolutionary by any means, if you mean it's revolutionary because it has taken something previously not used as mainstream food and marketed it as such, then yes maybe. I don't think that's a great achievement. 8) You are only addressing part of my ending here, talking about the high profit margins and that I think they are acting in bad faith was part of the larger point, that what they are doing is fundamentally easy and a lot of it is simply improvised, they don't really know themselves, but they claim to know. They buy it in, they mix it, dress it up, and market it. Anyone can do it, I can't however raise cattle, grow tasty bananas, peanuts, and catch delicious fish every day. So talking about profit margins, I think their profit margins are quite higher than people realize, their expertise is lower than what people think, their claims are 100% marketing, what they do is easier than people give them credit for.