Aside some interesting comments here I find very true, my theory is that you should treat your game has a startup product: customers will not come, you have to

Aside some interesting comments here I find very true, my theory is that you should treat your game has a startup product: customers will not come, you have to chase them. And get them talk to their friends about your game. Just launching a game and making some marketing wont work. You need: feedback loop + word of mouth + growth.