I guess as every innovative company reaches it's climax the motivation to actually innovate dies out. As long as the money is coming in they don't have to chan

I guess as every innovative company reaches it's climax the motivation to actually innovate dies out. As long as the money is coming in they don't have to change a thing. But it begs a different question. What's all the money for if you're not going to have any fun? At least do some live drop / break / blend tests or something to spice things up.