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Just few weeks ago, Nokia announced that Nokia branded smart phones and tablets will be entering market soon. This time they are based on Android OS. It'll be i

Just few weeks ago, Nokia announced that Nokia branded smart phones and tablets will be entering market soon. This time they are based on Android OS. It'll be interesting to see how well they'll sell (compared to Windows Phone). http://company.nokia.com/en/our-businesses/nokia-technologies/hello-again http://company.nokia.com/en/our-businesses/nokia-technologie... http://company.nokia.com/en/news/press-releases/2016/05/18/nokia-signs-strategic-brand-and-intellectual-property-licensing-agreement-enabling-hmd-global-to-create-new-generation-of-nokia-branded-mobile-phones-and-tablets http://company.nokia.com/en/news/press-releases/2016/05/18/n...

criddell 10y ago
Other than the Nokia brand name (which is still pretty valuable), I wonder how they will differentiate themselves from other Android handset makers?
- sirkneeland 10y ago
  Nokia brand, Nokia design. And an outlet for whatever cool tech Foxconn has stumbled upon in Shenzhen? In an era when smartphones are increasingly commoditized, it could work well enough to carve out a sustainable business.
unlinker 10y ago
As the second article says, it's not Nokia building them, but letting another company ("HMD global Oy") build them under the Nokia brand. This is similar to what they did with the somewhat recent Nokia N1 tablet: it was built by Foxconn.
- Ezhik 10y ago
  This HMD global was founded by an ex-Nokia employee. Seems like the sleeper agents are being activated.
  - greatnorthz 10y ago
    I long suspected something like that. Let MS purchase and restructure a sinking ship. Allow the talent to move on and do R&D on the cheap via startups. Once the restrictions of the deal end, see what's flourished and return to the consumer market. I assumed Jolla but this other entity got it.
- monkeyshelli 10y ago
  Could the patents be a reason for this? As in, if you don't release a phone every Nth year; you might lose the rights to them?

criddell 10y ago

Other than the Nokia brand name (which is still pretty valuable), I wonder how they will differentiate themselves from other Android handset makers?

sirkneeland 10y ago
Nokia brand, Nokia design. And an outlet for whatever cool tech Foxconn has stumbled upon in Shenzhen? In an era when smartphones are increasingly commoditized, it could work well enough to carve out a sustainable business.

unlinker 10y ago

As the second article says, it's not Nokia building them, but letting another company ("HMD global Oy") build them under the Nokia brand. This is similar to what they did with the somewhat recent Nokia N1 tablet: it was built by Foxconn.

Ezhik 10y ago
This HMD global was founded by an ex-Nokia employee. Seems like the sleeper agents are being activated.
- greatnorthz 10y ago
  I long suspected something like that. Let MS purchase and restructure a sinking ship. Allow the talent to move on and do R&D on the cheap via startups. Once the restrictions of the deal end, see what's flourished and return to the consumer market. I assumed Jolla but this other entity got it.
monkeyshelli 10y ago
Could the patents be a reason for this? As in, if you don't release a phone every Nth year; you might lose the rights to them?