I've never heard of openbazaar so you'll have to explain that part to me in your pitch. This pitch would probably make sense if I was a storeowner who wanted to

I've never heard of openbazaar so you'll have to explain that part to me in your pitch. This pitch would probably make sense if I was a storeowner who wanted to use openbazaar but didn't know how or it was too complicated. But your whole business depends on people having heard of this thing that I haven't heard of. Can you explain to the storeowner why they would want to be on openbazaar?