I'm pretty confused by that as well. Isn't Snapchat making their money off advertising primarily? I know they have plans to expand the kind of user data they

I'm pretty confused by that as well. Isn't Snapchat making their money off advertising primarily? I know they have plans to expand the kind of user data they track (including "browsing and searches beyond the app"). http://adexchanger.com/data-driven-thinking/is-snapchat-on-the-verge-of-its-facebook-moment/ http://adexchanger.com/data-driven-thinking/is-snapchat-on-t...