> From the user's point of view, Booking.com is a horrible cluttered web site with 1990'ish approaches to design, usability and online marketing. Strange becau

> From the user's point of view, Booking.com is a horrible cluttered web site with 1990'ish approaches to design, usability and online marketing. Strange because they A/B test literally everything. The site looks the way it does because it sells better that way. You could actually say the same for Amazon then.