Everything falls after launch. Everything. It's relatively easy to get the "hey look over there!" viral bump, but beyond that it turns into a game of retentio

Everything falls after launch. Everything. It's relatively easy to get the "hey look over there!" viral bump, but beyond that it turns into a game of retention with ugly words like "drip campaign." People are always interested in "new," but they need a reason to keep returning. That's what makes a business run. (kinda like how, for movies, the opening weekend gets all the news, but not so much the 22nd weekend.)