cargo cult management strategy. Spot on! "The brand-building idea is all about casino thinking. The theory is, the minute you have a brand, you can cash out.

cargo cult management strategy. Spot on! "The brand-building idea is all about casino thinking. The theory is, the minute you have a brand, you can cash out. This casino attitude is good for VCs but it's ruinous for programmers, and it's ruinous for normal investors as well. (And it isn't even really that good for VCs.)" This guy knows what he's talking about. Getting Real misses the mark in a few areas... the 37signals people are (I am guessing) from a design background and often end up implemting a solution that solves the problem the way they want to solve it, but not generally... and rails suffers because of this. Some other things in the book don't make sense... but it is an excellent book and well worth reading. Venture Capital is dead. Its deader than microsoft.