Actually the worst part of twitter is that things disappear so quickly (till recently). 320MM MAU doesn't mean everyone sees that. A TV ad can 1) be sent to any

Actually the worst part of twitter is that things disappear so quickly (till recently). 320MM MAU doesn't mean everyone sees that. A TV ad can 1) be sent to any station, 2) has a good chance of being seen by a large % of people tuned into that station at that particular time.