> Prices fluctuate all the time, sometimes daily, sometimes hourly. Right, the problem comes when the stores inflate prices artificially just before a sale eve

> Prices fluctuate all the time, sometimes daily, sometimes hourly. Right, the problem comes when the stores inflate prices artificially just before a sale event so that they can display a bigger discount percent on the day of the sale. This in turn makes the consumers think they're getting a better deal than they're actually getting, it's also a bigger incentive for them to spend their money. The problem is that it's a fake incentive. While this is not a crime it's certainly deceptive and shady.