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This can't be real... right? God the advertising industry is so much worse than I thought.
by sciguy77 11y ago
This can't be real... right? God the advertising industry is so much worse than I thought.
- samstave 11y agoSeriously... is this a real design document?
- sciguy77 11y agoI did a quick google and it appears so. :/
- ryan-allen 11y agoI think you'll find that the NeXT logo was designed in a similar fashion, and that many high end brands get this kind of input into their logos and branding. Call it snake oil? Probably, but at least a multi billion dollar brand can answer the question "Why does the swirl look like that?". And only $1 million? That was _cheap_!
- samstave 11y agoJust give me the multi-million dollar logo contract so I may give you the snake-oil design document which justifies my multi-million dollar fee for the snake-oil design document!
- zanny 11y agoI guess its hard to deal with that, at the end of the day, you are just trying to exploit subconscious survival instincts to usurp the rational mind to get people buy things they do not want to buy.
- timdeneau 11y agoIt must be satire… but even the chance that it’s real is disturbing.
- zodPod 11y agoThis is the most bizarre thing I've seen in a long time. And I frequent the internet. I'm with you. I can't believe it's real!
- sixQuarks 11y agoI remember when this was leaked. I'm almost positive it's real, and not only that, but Pepsi spent $1 Million on it. http://www.cbsnews.com/news/pepsis-nonsensical-logo-redesign-document-1-million-for-this/ http://www.cbsnews.com/news/pepsis-nonsensical-logo-redesign...
- deleted 11y ago[deleted]