Further context: http://www.nytimes.com/2001/09/10/business/e-commerce-report-possible-sale-blue-mountain-arts-could-lead-end-free-online.html?pagewanted=all h

Further context: http://www.nytimes.com/2001/09/10/business/e-commerce-report-possible-sale-blue-mountain-arts-could-lead-end-free-online.html?pagewanted=all http://www.nytimes.com/2001/09/10/business/e-commerce-report... "American Greetings said Thursday that it has acquired Blue Mountain Arts, the struggling online greeting division of Excite@Home, for $35 million in cash" http://www.cnet.com/news/american-greetings-buys-excite-unit/ http://www.cnet.com/news/american-greetings-buys-excite-unit...