I wasn't at all surprised to see this is a funded startup -- it's had a lot of effort put into the design and execution, and it just screams desperation to me.

I wasn't at all surprised to see this is a funded startup -- it's had a lot of effort put into the design and execution, and it just screams desperation to me. I imagine somebody is under a lot of pressure to hit their growth metrics, and they probably convinced themselves that throwing out the rulebook is ok.