This link is a perfect example of the problem I have with Apple. Why do I have to have Quick Time to watch the video? Just give it to me and let me worry about

This link is a perfect example of the problem I have with Apple. Why do I have to have Quick Time to watch the video? Just give it to me and let me worry about which media player I want to use. I sold my macbook; gave away my ipod; and I'm never going back.