I don't know what to make of Jet.com. I was interested in their initial model of trying to be an online, membership-funded retailer in the vein of Costco. Now t

I don't know what to make of Jet.com. I was interested in their initial model of trying to be an online, membership-funded retailer in the vein of Costco. Now that they've signalled a move away from memberships I don't know what their advantage is. My anecdotal experience is that they have a smaller selection, worse fulfillment, and worse customer service than their obvious competitor, Amazon. Their site and product description pages leave a lot to be desired so even if they can undercut Amazon by a small amount, I'm going to order from Amazon instead because I have more confidence that I'll receive what I ordered, on-time, and have a better experience if I need to return anything. Jet.com has a very large hill to climb here but I wish them well.