Sometimes companies would pay (or reimburse) for their "preferred" reviewers to purchase a product off amazon so they can leave favorable reviews as a "verified

Sometimes companies would pay (or reimburse) for their "preferred" reviewers to purchase a product off amazon so they can leave favorable reviews as a "verified purchased". Sometimes the reviewers would be honest and say they are reviewing on behalf of company X. Sometimes not. Anyways, all of this is a roundabout way of saying that even reviews from verified purchasers may not be 100% honest.