"It’s increasingly hard to “opt out” of online tracking. “Unless you want to go live in a cave away from society,” Nissenbaum notes, you need to be online—often

"It’s increasingly hard to “opt out” of online tracking. “Unless you want to go live in a cave away from society,” Nissenbaum notes, you need to be online—often for work or to access government services. Online services claim they’re voluntary, but the cost of being a refusenik grows every day."