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I believe the $99 kits were sold as a loss leader to grow their database and establish themselves as a leader in the space. The actual cost to the company was/i
by Kneedler 11y ago
I believe the $99 kits were sold as a loss leader to grow their database and establish themselves as a leader in the space. The actual cost to the company was/is much higher.
- mbreese 11y agoSelling kits isn't how they make their money. So, selling the tests at a loss shouldn't be surprising.