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It makes perfect economic economic sense. Craft beer is growing[1], and beer companies want to keep that piece of the pie. They're producing their own craft bee
by jlittel 11y ago
It makes perfect economic economic sense. Craft beer is growing[1], and beer companies want to keep that piece of the pie. They're producing their own craft beer, buying smaller brewers, and disparaging the competition.
[1] 8% in 2013 to 11% in 2014
http://www.bizjournals.com/albany/news/2015/03/18/craft-beer-market-share-up-across-nation.html http://www.bizjournals.com/albany/news/2015/03/18/craft-beer...
- tptacek 11y ago"Craft" isn't a kind of beer, so there isn't 11% of the market to go after. About the closest you'd come to that is super-hoppy IPAs. If the narrative I'm supposed to be worried about is that AB InBev blankets the market with a good super-hoppy IPA, I guess I'm fine with that.