I think they see this as a key differentiator between iOS/iCloud and Google services and they want the public to know about it. In a post-Snowden world, it's wo

I think they see this as a key differentiator between iOS/iCloud and Google services and they want the public to know about it. In a post-Snowden world, it's worth noting the difference between platforms that prioritize user privacy and platforms that share user data with advertisers in return for additional services.