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Advertisers use what is known as the Low Attention Processing Model.[1] With this particular advertising strategy, brand information, and even an emotional atta
by subliminalzen 11y ago
Advertisers use what is known as the Low Attention Processing Model.[1] With this particular advertising strategy, brand information, and even an emotional attachment to a brand, can be 'acquired' at low and even zero attention levels using implicit learning.[2] Implicit learning cannot analyse or re-interpret anything. The information goes directly to the subconscious mind.
Depending on the message, this can be positive or detrimental to our well-being, and it puts into question how much free-agency we are really exercising in our lives. The fact we are silently influenced by ambient images and messages around us was the inspiration for these posters I designed: http://zenpusher.com http://zenpusher.com
Basically, if anyone is going to advertise to my subconscious mind, it's going to be me. And I'd rather acquire positive habits and character traits than an emotional connection to a product.
[1] http://journals.cambridge.org/action/displayAbstract?fromPage=online&aid=364813&fileId=S0021849905050282 http://journals.cambridge.org/action/displayAbstract?fromPag...
[2] https://en.wikipedia.org/wiki/Implicit_learning https://en.wikipedia.org/wiki/Implicit_learning
- walterbell 11y agoWell done. This could be a sub-genre across all media formats: intentional supraliminal messages overlaid on carrier media. Silly example: a paid subscription service to insert contextualiy appropriate supraliminal images into online articles, with revenue split between the article publisher and the image creator.
- subliminalzen 11y agoThanks for the kind words. I'm definitely thinking along those lines. Your example is intriguing and certainly worth looking into btw.
- nikanj 11y agoYou might enjoy reading https://en.wikipedia.org/wiki/The_Space_Merchants https://en.wikipedia.org/wiki/The_Space_Merchants
- mirimir 11y agoYes! This is why I very carefully avoid viewing ads. I avert my gaze. If necessary, I close my eyes. When driving, it's the same skill that we learn to avoid being blinded at night by oncoming headlights.
- embwbam 11y agoRegarding zenpusher: From my armchair, It seems like you should make the contrast higher for the fonts. I've been reading Thinking, Fast and Slow, and his research shows that text that is hard to read activates the conscious part of our brain, and makes it harder to get messages into the subconscious.
- subliminalzen 11y agoActually, what happens isn't much different than a magician's slight of hand. The eyes are drawn to the underlying image, thereby suspending the critical faculties of the mind and creating an opportunity for implicit learning. Thinking Fast and Slow is one of my favorite books. Read it twice!
- dhimes 11y agoThey Live. https://en.wikipedia.org/wiki/They_Live https://en.wikipedia.org/wiki/They_Live
- subliminalzen 11y agoI had no idea. And it's starring Rowdy Roddy Piper! I'll have to check it out.