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So how do you explain the iPhone? The smart phone market was well and truly catered for when Apple entered there. Apple's primary method of business is to pr
by zmimon 17y ago
So how do you explain the iPhone? The smart phone market was well and truly catered for when Apple entered there. Apple's primary method of business is to price themselves in a tier above everyone else but to provide a (perceived or real) value proposition that makes people buy it anyway.
- JulianMorrison 17y agoThey could still cut in on top. Which they can't on e-readers. Kindle is already pushing the technology to its present day limits.
- zmimon 17y agoSure ... but I think Apple has a way of redefining the "high end". Smart phones were already considered expensive when Apple launched the iPhone.
- JulianMorrison 17y agoThe problem is e-ink. Right now it's grody grey, monochrome, and has a 1/2 second refresh time. Apple can't work with that.