At least today even fraudulent impressions are valuable because ad buyers are willing to pay for them. They're smartening up though, as Tony Haile (author of th

At least today even fraudulent impressions are valuable because ad buyers are willing to pay for them. They're smartening up though, as Tony Haile (author of the linked article & Chartbeat CEO) is aware. Viewability & attention metrics are the future of ad performance tracking. (and that link gave me a good laugh)