This depends on what "loyalty" means. What does it mean for a company to ask for "loyalty"? Does it mean "please put aside any personal gain in order to contrib

This depends on what "loyalty" means. What does it mean for a company to ask for "loyalty"? Does it mean "please put aside any personal gain in order to contribute to the prosperity of the company" ? Is it "please work harder because it's tough time for us right now"? Does it imply a Quid Pro Quo, "if you are loyal, whatever that means, you'll benefit personally from it"?