8 ms·
There are still places where flash reigns, mainly in digital out of home. Its changing though, but it does mean we need a standardised way of deploying bundles
by nodefortytwo 11y ago
There are still places where flash reigns, mainly in digital out of home.
Its changing though, but it does mean we need a standardised way of deploying bundles of html/css/js and traditionally we haven't been great and standardising.
- fenomas 11y agoI'm no expert, but I gather that a big factor is ad networks failing to adopt any kind of standards for HTML ads. Make a SWF that meets certain requirements and you can use it with any network, but use HTML and every site has different rules about all the sizes involved, whether you can use libraries, how stuff gets cached or doesn't, etc. It's not my area but, but considering it naively I wonder why all the ad networks don't just pick a version of Swiffy, then keep using SWFs with the rule that the content has to play well with swiffy. (Or maybe they already do such things.)