> What's the compelling use case again? From the article: "The mobile website banner links to content within the app. A user clicks the download button, insta

> What's the compelling use case again? From the article: "The mobile website banner links to content within the app. A user clicks the download button, installs the app and, after install, is deep linked to the same content in the app." So the usecase is: when you want to see the exact same thing in an app as you can on a mobile website.