The primary author is the central driver behind his own Rippe Lifestyle Institute [http://www.rippehealth.com/ http://www.rippehealth.com/] who, turns out, part

The primary author is the central driver behind his own Rippe Lifestyle Institute [http://www.rippehealth.com/ http://www.rippehealth.com/] who, turns out, partners directly with Coca-Cola [http://www.rippehealth.com/partners/index.htm http://www.rippehealth.com/partners/index.htm], including "outreach" and "coordinat[ing] a number of symposia", which in all likelihood means paid speaking engagements. He and Coca-Cola may have honorable intentions, or he may be paid to advance their agenda. We don't know either way, but what we do know is they are connected to each other.